The much-anticipated return of Kyunki Saas Bhi Kabhi Bahu Thi Season 2 is already making waves in the advertising world. The show has onboarded a strong lineup of sponsors ahead of its premiere, underlining its commercial potential and cultural legacy.
P&G’s Tide has been announced as the Presenting Sponsor, lending strong brand credibility to the show. Joining as Co-powered by sponsors on television are Colgate and Fortune Soyabean Oil, while Fortune Chakki Atta comes on board as the Co-powered Digital Sponsor, ensuring wide-scale brand presence across both TV and OTT platforms.
Premiered on JioHotstar, the show aims to capture both nostalgic viewers and a new digital-savvy audience. With Smriti Irani reportedly reprising her iconic role as Tulsi, the revival promises to blend legacy storytelling with modern reach. The robust sponsor lineup signals strong advertiser confidence in high-impact fiction IP returning to prime time.
